P.G. Wodehouse is pretty popular in India. Read a part of an article in The Economic Times. I read the whole article in a post on the PGWnet mailing list. Here is a quote:
""Wodehouse is a predictable pleasure," says Sriram. "Everytime you open one you know what you're getting. Yet there are so many titles that it doesn't get boring." More titles also mean more to collect. From a simple marketing point of view, Wodehouse's production was brilliant: an overall strong and consistent brand ambiance was delivered over enough different vehicles - Jeeves, Psmith, Blandings Castle, Uncle Fred, Mr. Mulliner, the Oldest Member - to preclude the chance of brand fatigue."
Talking about P.G. Wodehouse, I recently got an email from Amazon.com, telling me the following:
"Dear Amazon.com Customer,
We've noticed that many of our customers who have purchased titles by P. G. Wodehouse also enjoy books by Dave Barry. For this reason, you might like to know that Dave Barry's Tricky Business will hit the shelves on September 30, 2002."
Have you read something by Dave Barry? Could you compare him with P.G. Wodehouse?
No comments:
Post a Comment